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Digital Marketing

The Why

We need to understand who your client is.

We need to define the channel that will best serve that client & decide what & when we are going to send to that channel.

All channels are ALWAYS & ONLY a means of getting visitors TO YOUR WEBSITE!

The marketing of products or services using digital channels to reach consumers.

Tool #1 - Newsletters

  • Each website is setup with a newsletter database to manage subscribe & unsubscribes requests
  • Each website is setup with a monthly newsletter that will forward the news headlines from your website to your newsletter database on as set day every month  ( eg 1st Monday of every month)
  • Each website can send 500 newsletters within its monthly retainer
  • We ONLY offer permission based mail marketing and NO bought lists will be imported or used.

Newsletter fees

  • Cost per email (after the initial 500 free newsletters) - R0.05 per email
  • Cost to cleanup (scrub) newsletter databases - R0.15 per email  ( no database will be uploaded without a cleanup)
  • Cost to ongoing monitor health of newsletter database & manage bounces - R 150 / 10 000 email users pm  (required after database has grow larger than 500 mail accounts)

Tool #2 - SMS

In spite of the development of social media few channels can equal the ROI of offer with DIRECT SMS MARKETING to a maintained permission based database of users that ASKED FOR A PROMOTION!

SMS fees

  • Cost per SMS  - R0.35 per SMS

Tool #3 - Facebook Pages

A lot of time is spend by users in Facebook and Facebook have access to a very LARGE database and VERY well profiled potential customers, BUT people tend to "social" in Facebook and although exposure value might be very high, leads generate from Facebook can be very low. 

Facebook setup fees

  • Create Facebook Pages - (Including the Page creation, graphic design, loading content) - R 475 per Page
  • Facebook posts - done as part of loading content on website & included in Support Call
  • Facebook respond to posts - Support Call

Tool #4 - Twitter

 A lot of time is spend by users in Facebook and Facebook have access to a very LARGE database and VERY well profiled potential customers, BUT people tend to "social" in Facebook and although exposure value might be very high, leads generate from Facebook can be very low. 

Twitter setup fees

  • Create Twitter Profile - (Including the profile, graphic design, loading content) - R 475 per Page
  • Twitter posts - done as part of loading content on website & included in Support Call

Tool #5 - Google Adwords

 

Google Adwords give the business owner the ability to pinpoint and market products to customers searching (or surfing on pages) related to  specific keyword/s AND limited to a geographical area.   The most scientific focus to direct marketing.

And you only pay for clicks! So user must interested in what you have on offer.

Google Adwords fees

  • Campaign research & setup - R 1950
  • Marketing spend as negotiated based on budget
  • Management fee - 20% of marketing spend with min of R650pm

Tool #6 - Facebook Adds

Facebook  "profile" its users and based on the profile the business owner can build campaigns that address a very specific profile

Facebook fees

  • Campaign research & setup - R 1950
  • Marketing spend as negotiated based on budget
  • Management fee - 20% of marketing spend with min of R650pm

 

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